Dr. Jeff Longley grew up on the east coast of Canada in Halifax, Nova Scotia before heading to Kansas for college. He graduated from Kansas State College of Veterinary Medicine in 1992. Aside from short stints in Las Vegas and Seattle, he spent the majority of the past 20+ years in small animal practices in the Denver Metropolitan area. Dr. Longley felt strongly that it was important to communicate with "pet parents" to ensure they had the information, resources, and knowledge to provide proper nutritional and optimal care for their favorite companions. His hope was that this crucial information would provide each client with the best chance that their companions would live long, happy, and healthy lives [citation].