Malik was born and raised right here in Tucson, Arizona. He began his content creation journey on YouTube in 2019. When Covid hit, he focused on his craft and built up his brand as an influencer, amassing a following of over 200,000 people. He studied with the leading social media networks, learning the ins and outs of social media management from their own platform developers. Malik is a trusted voice for influencer marketing and has worked with some of the largest brands in the world, including NZXT, Epic Games, and Fabletics [citation].