Lori Heeren joined Nevada SPCA in September 2019 from a 30-year career in radio sales and management that included spearheading numerous animal rescue events, including “Pet-a-Palooza” in Las Vegas. She originally moved to Las Vegas in 1985 and was most recently the General Manager of Alpha Media Silicon Valley’s radio stations in San Jose, California, and previously was the General Manager of Reno Media Group in Reno, Nevada, and Director of Sales for CBS Radio in Las Vegas, Nevada. She is originally a farm girl from South Dakota where her parents still raise numerous animals including a camel and a zebra. She is a graduate of the University of the Pacific Animal Shelter Management program and is the proud mother of 2 human sons, a dachshund named Eva Longoria, and 2 tabby cats, Oliver and Sofia [citation].